# AiTRK — Patented Tracking Technology by AI Media Group > AiTRK is a patented (U.S. Patent No. 10,091,321) marketing tracking pixel technology developed by AI Media Group. It powers cross-channel attribution for 79 clients managing $389M+ in media spend across 20+ ad network integrations. ## What AiTRK Is AiTRK is a lightweight (<5KB gzipped), privacy-first JavaScript tracking pixel that captures every meaningful user interaction — clicks, impressions, view-through conversions, cross-domain journeys, and cross-device recognition. It is the foundational data collection layer that powers Atrilyx (multi-touch attribution platform), the Atrilyx AI agent (AI-powered marketing assistant), and The Atrilyx Ai Assistant (automated media optimization). ## Key Facts - U.S. Patent No. 10,091,321 - Google Ads certified click tracking solution - 20+ ad network integrations - 79 active clients - $389M+ in media spend tracked - 4M+ programmatic view-through conversions tracked - First-party cookie architecture with CNAME support - GDPR, CCPA, and HIPAA compliant - <5KB gzipped pixel payload - Network campaign data refreshes 3x daily (AiTRK pixel data collection is real-time) ## Company - Company: AI Media Group, Inc. (AIMG) - Website: https://aimediagroup.com - Product: AiTRK (Ai Track) - Platform: Atrilyx — https://atrilyx.com - Founded by: Sergio Alvarez, CEO ## Core Pages - Homepage: https://aitrk.com - Atrilyx Platform: https://aitrk.com/atrilyx - Features & Capabilities: https://aitrk.com/features - Tracking Pixel Overview: https://aitrk.com/tracking-pixel-overview - Tracking Protocols: https://aitrk.com/tracking-protocols - Data Flow & Reporting: https://aitrk.com/data-flow-reporting - Implementation: https://aitrk.com/implementation - Use Cases & Applications: https://aitrk.com/use-cases-applications - Privacy & Compliance: https://aitrk.com/privacy-compliance - Blog: https://aitrk.com/blog/ ## Technology Stack 1. AiTRK Pixel — Client-side data collection (JavaScript, first-party cookies) 2. Data Pipeline — Real-time event streaming to Azure Databricks 3. Atrilyx Engine — Multi-touch attribution modeling with 3x daily network data refresh (pixel data is real-time) 4. Reporting — Dashboards, APIs, and automated insights ## Use Cases - Cross-channel marketing attribution - View-through conversion tracking - Closed-loop attribution (impression to conversion) - Audience creation and targeting - Remarketing and suppression list management - Privacy-compliant data collection ## Contact For demos and partnerships: https://www.aimediagroup.com/getademoform