Data Flow & Reporting

From click to insight—how signals move through the system

1. Ad click → user is directed to your site via AiTRK’s tracking flow

2. Onsite activity captured by the AiTRK pixel

3. Ingestion: event logs land in the Atrilyx analytics environment

4. Identity resolution assigns a persistent anonymous ID

5. Ad network & CRM data ingested via API / flat file

6. Collation: modeling + joined reporting tables

7. Visualization: Atrilyx front-end surfaces dashboards, cohort views, and exports

What you see in Atrilyx

• Channel, campaign, and creative performance

• Conversion paths and funnel progression

• Cohort analysis and audience insights

• Exportable segments and reports for action