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Features & Capabilities

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What the AiTRK pixel collects—and how Atrilyx turns it into outcomes

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AiTRK (the pixel) captures clean, first-party event data. Atrilyx (the platform) stitches identities, attributes performance, and powers activation. Together, they give your team CDP-like outcomes without CDP-level lift.

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Universal ID Tagging (Atrilyx)

Atrilyx reconciles visits and events into a single persistent, anonymous ID, deduplicating profiles across devices and sessions for a coherent journey view and reliable channel attribution.

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Audience Creation & Targeting (Atrilyx + AiTRK)

  • Build remarketing pools from ad engagement, site engagement, and funnel abandonment

  • Create lookalikes from best-performing cohorts

  • Export segments to activation platforms (e.g., Google, Meta, Bing, The Trade Desk) for immediate use

 

Data Ingestion & Export 

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Atrilyx, powered by our AiTRK pixel, is designed to fit seamlessly into your marketing stack. Using a pre-built library of APIs, Atrilyx:

  • Pulls data from major ad networks and CRM systems

  • Enriches customer profiles with first- and third-party data*

  • Pushes enhanced data back into your CRM or marketing platforms*

    • This closed-loop integration continually improves segmentation, bidding, and reporting.
      * via custom integrations to your CRM
       

Clean & Accurate Data

Inconsistent or duplicate data can destroy attribution accuracy. Atrilyx ensures clean, harmonized, and deduplicated data streams across all customer touchpoints.

  • Collates engagement across web, ads, and CRM systems

  • Eliminates duplicate entries and fragmented profiles

  • Provides reliable attribution insights you can trust

 

Privacy & Compliance at the Core

Compliance is essential. Atrilyx and the AiTRK pixel are built with privacy-first principles, ensuring that every data point is collected and used in accordance with major frameworks.

  • Fully compliant with GDPR and CCPA

  • Supports HIPAA requirements for healthcare clients

  • Provides transparency into data governance policies

 

 

 

See these capabilities in action: https://www.aimediagroup.com/getademoform

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