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Use Cases & Applications

Practical ways teams use AiTRK + Atrilyx

Closed-loop attribution

  • Connect media exposure and clicks to actual conversions (leads, purchases).

  • Quantify the true contribution of channels and campaigns to outcomes.

 

Remarketing & suppression

  • Re-engage cart/form abandoners or high-intent browsers.

  • Suppress existing customers from acquisition messaging to reduce wasted spend

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Compliance-aware measurement

  • Maintain measurement while honoring consent and privacy requirements.

The conversion funnel

Lead nurturing

  • Trigger CRM sequences when users show intent onsite; maintain momentum until the decision point.

 

Audience expansion

  • Build lookalikes from top-performing cohorts identified by Atrilyx.

 

Bidding & budget optimization

  • Feed conversion and quality signals into ad platforms for smarter bidding and pacing.

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