AiTRK Tracking Pixel Overview

What Is the AiTRK Tracking Pixel?

At its core, the AiTRK pixel is a lightweight snippet of code placed on your website through a tag management system such as Google Tag Manager, Adobe Launch, or Tealium. Once active, it tracks user behaviors including:

Which ads a visitor clicked on
Which pages they viewed
If they abandoned a form or checkout
When they completed a purchase or submitted a lead form

This behavioral data provides the foundation for optimizing ad spend, refining campaigns, and measuring true attribution across the customer journey.

Why It Matters

Today’s customers expect experiences that are:

Continuous – connected across every channel and device
Constant – available whenever they are ready to engage
Customized – tailored to their preferences and journey
Compliant – built with privacy and data governance at the forefront

AiTRK makes this possible by enabling closed-loop attribution, real-time optimization, and audience-building within a fully compliant framework (GDPR, CCPA, HIPAA).

Key Benefits of AiTRK

Cross-Channel Attribution – unify data across search, display, video, and more
Real-Time Audience Creation – build and activate custom segments instantly
Universal ID Tagging – deduplicate and harmonize customer profiles across devices
Privacy-First – compliant with GDPR and CCPA, with governance built in
CRM Integration – sync seamlessly with your customer systems to nurture leads and drive retention

How It Works

Pixel Placement
- AiTRK is installed on your site through your tag management system.
Behavior Tracking
- User actions (clicks, views, form submissions, purchases) are logged.
Data Processing
- All activity is securely collected and stored in the Atrilyx Data Lake.
Attribution Modeling
- Our patented system assigns persistent IDs to unify identities across sessions and devices.
Reporting & Insights
- Real-time dashboards surface campaign performance, conversions, and ROI.

AiTRK in Action

Suppress ads for customers who already converted, saving wasted spend.
Remarket to users who abandoned a cart or form.
Build high-value lookalike audiences based on your best customers.
Feed conversion data into Google Ads for smarter bidding strategies.

Take Control of Your Attribution
The AiTRK Tracking Pixel gives you all the capabilities of a customer data platform—without the heavy implementation. From audience segmentation to real-time attribution, AiTRK provides the foundation for smarter, more efficient marketing.

Request a Demo to see how AiTRK can transform your campaign performance.

Built on patented technology

AiTRK is powered by technology covered under U.S. Patent No. 10,091,321, forming the backbone of our tracking pixel server. It is also certified by Google Ads as a click tracking solution, ensuring full compatibility and trust within the Google ecosystem.

Powering Smarter Marketing Attribution

The AiTRK Tracking Pixel is Ai Media Group’s proprietary technology designed to track, measure, and optimize your marketing campaigns across every channel and device. By collecting critical conversion data in real time, AiTRK empowers marketers to make smarter decisions, improve ROI, and create seamless customer experiences.