The Atrilyx AiTRK pixel reveals what actually drove the conversion.

It captures clicks, impressions, phone calls, and offline events across the customer journey, then reconciles them into one source of truth.

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Built on patented attribution technology
20+ Integrations

THE DATA GAP

Most Tracking Stops at the Click

Standard analytics tools like GA4 track last-click interactions — a user clicks an ad, visits a page, converts. Simple. But advertising doesn't work that way. A user might see a programmatic display ad on Monday, watch a YouTube pre-roll on Wednesday, click a Meta retargeting ad on Friday, and convert through a brand search on Saturday. Last-click gives all credit to the brand search. The display ad, the YouTube view, and the Meta impression? Invisible.

22%
of conversions involve cross-channel assists that are completely invisible to standard tracking tools.
User Conversion Journey
Last-click attribution (GA4)
Display Ad
Mon
→
YouTube
Wed
→
Meta Ad
Fri
→
Brand Search
Sat
Reconciled attribution (Atrilyx)
Display Ad
Mon
→
YouTube
Wed
→
Meta Ad
Fri
→
Brand Search
Sat

THE DATA LAYER

Every Signal. Every Touchpoint. Every Path.

View-Through Conversions (VTC)

Track when users see an ad but don't click, then convert later through another channel. 4M+ programmatic VTCs tracked and counting.

Cross-Domain Tracking

Follow user journeys across multiple domains and subdomains without losing attribution context. One identity, complete paths.

Cross-Device Recognition

Connect the same user across mobile, desktop, and tablet to build complete conversion paths — not fragmented sessions.

Impression-Level Data

Capture every ad impression across programmatic, social, search, and video — not just the ones that get clicked.

Real-Time Event Streaming

Atrilyx AiTRK pixel data streams to the attribution layer in real time. Network campaign data refreshes three times daily across 20+ integrations.

Privacy-Compliant by Design

First-party data collection, server-side tracking options, consent management integration. Built for a cookieless future.

HOW IT WORKS

From Pixel to Prediction in Milliseconds

1

Deploy

A lightweight JavaScript pixel is placed on your site. One tag. Under 5KB gzipped. Non-blocking async load — zero impact on page speed.

2

Capture

The Atrilyx AiTRK pixel captures page views, conversions, ad impressions, video views, cross-domain navigation, and view-through events in real time.

3

Resolve

Our identity resolution engine stitches anonymous touchpoints into unified user journeys across devices and sessions. No PII required.

4

Attribute

Clean, resolved data flows into Atrilyx for multi-touch attribution. The Atrilyx AI Agent and Atrilyx AI Assistant operate on that same reconciled data.

THE STACK

One data layer. Every media decision.

Layer 0

Atrilyx AiTRK pixel

Data collection & identity resolution

Patented pixel technology. Captures signals other tools miss. The foundation.

aitrk.com
Layer 1 Atrilyx

Atrilyx Platform

Attribution, analytics & dashboards

Multi-touch attribution across 20+ networks. ML-driven budget optimization. Executive dashboards.

atrilyx.com
Layer 2 Atrilyx AI Agent

Atrilyx AI Agent

AI operations engine

Internal AI tool for campaign optimization, creative analysis, prospect research, and automated reporting.

Layer 3 Atrilyx AI Assistant

Atrilyx AI Assistant

Client-facing AI assistant

Ask anything about your campaigns in plain English. Get instant answers with charts and exports.

PROOF AT SCALE

Built for live media environments

4M+
Programmatic view-through conversions tracked
20+
Ad network integrations supported
22%
Of conversions involve assists invisible to GA4
3x
Daily network data refresh cycle
$1B+
In media decisions run through the technology
<5KB
Pixel payload, gzipped. Zero speed impact.

Aggregate data across active Atrilyx client accounts.

PATENTED TECHNOLOGY

Patented Technology

P

Atrilyx is built on patented attribution technology, U.S. Patent No. 10,091,321. Its tracking pixel is certified by Google Ads as a third-party click measurement partner and runs on first-party infrastructure.

FREQUENTLY ASKED QUESTIONS

Common questions about the Atrilyx AiTRK pixel

The Atrilyx AiTRK pixel is a lightweight JavaScript tracking layer built by Ai Media Group. It captures clicks, impressions, view-through conversions, cross-domain journeys, and cross-device interactions. The attribution methods behind it are protected by U.S. Patent No. 10,091,321.

The Atrilyx AiTRK pixel captures view-through conversions, cross-device identity signals without PII, impression-level data, and cross-domain journeys. Atrilyx reconciles those signals with network data instead of relying on a single last-click view.

Atrilyx integrates with 20+ ad networks and media systems, bringing performance data, impressions, clicks, and spend into one reconciled source of truth. See the full list on the Features page.

Yes. Atrilyx uses first-party infrastructure, supports consent management integration, and is HIPAA, GDPR, and CCPA compliant. Read the Privacy & Compliance page.

The Atrilyx AiTRK pixel payload is under 5KB gzipped and loads asynchronously after page content renders.

Atrilyx is offered as a managed engagement, either with Ai Media Group media services or as a managed deployment for a brand's existing team. The pixel deploys through Google Tag Manager or another major tag management system. Talk to us about the right deployment.

See What Your Current Tracking Misses

See how Atrilyx connects every channel, conversion, and marketing signal into one reconciled source of truth.

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