ABOUT AITRK
AiTRK is the patented tracking pixel that captures the signals other tools miss — powering cross-channel attribution for 79 clients.
AiTRK (pronounced "Ai Track") is a patented JavaScript tracking pixel developed by AI Media Group, Inc. Protected under U.S. Patent No. 10,091,321, it is the foundational data collection layer for the Atrilyx marketing attribution platform. The pixel captures clicks, impressions, view-through conversions, cross-domain journeys, and cross-device interactions — signals that standard analytics tools cannot see.
Where tools like Google Analytics rely on last-click attribution and session-based measurement, AiTRK operates at the event level across the entire customer journey. It records every meaningful interaction a user has with advertising — from the first programmatic display impression to the final branded search click — and stitches those interactions together into a single, unified conversion path. This makes it possible to understand not just which channel drove the last click, but which combination of channels and touchpoints contributed to the conversion.
At under 5KB gzipped, the pixel loads asynchronously with zero measurable impact on page performance. It does not block rendering, does not degrade Core Web Vitals scores, and does not require any synchronous JavaScript execution. The pixel integrates with 20+ ad networks and platforms, providing a unified data stream that feeds multi-touch attribution models refreshing 3 times daily.
AiTRK is deployed across 79 active client accounts representing over $389M in cumulative media spend. It serves industries including healthcare, financial services, e-commerce, education, legal, real estate, and B2B technology — any vertical where understanding the full conversion path is critical to optimizing advertising investment.
AiTRK is the foundation of a four-layer technology stack designed to take raw marketing signals and transform them into actionable intelligence. Each layer builds on the one below it, with AiTRK providing the data that everything else depends on.
Layer 0 — AiTRK Pixel: The client-side data collection layer. A lightweight, first-party JavaScript pixel deployed on advertiser websites via Google Tag Manager or direct installation. AiTRK captures page views, conversions, cross-domain navigation events, and view-through signals. It sets first-party cookies using optional CNAME configuration, ensuring persistence even in browsers with aggressive tracking prevention like Safari's ITP. This is the raw data capture layer — the foundation of everything that follows.
Layer 1 — Atrilyx Platform: The multi-touch attribution and analytics layer. Atrilyx ingests the event stream from AiTRK along with impression and cost data from 20+ ad network integrations. It applies multi-touch attribution models to assign fractional credit across every touchpoint in the conversion path. The platform delivers interactive dashboards, automated reporting, and budget optimization recommendations based on actual attributed performance rather than last-click proxies.
Layer 2 — Atrilyx Agent: The AI operations engine. The Agent is an internal AI tool used by the AIMG team for campaign optimization, creative analysis, prospect research, and automated reporting. It has direct access to the Atrilyx data warehouse and can execute complex analytical queries, generate performance summaries, identify underperforming campaigns, and recommend budget reallocations — tasks that would otherwise require hours of manual analysis.
Layer 3 — AiME: The client-facing AI assistant. AiME allows clients to ask questions about their campaigns in plain English and receive instant answers with charts and data exports. Instead of navigating dashboards and building custom reports, clients can ask questions like "Which channels drove the most conversions last month?" or "How is my display campaign performing compared to last quarter?" and receive accurate, data-backed responses in seconds.
Data flows through AiTRK's infrastructure in seven stages, from the moment a user interacts with an ad to the moment that interaction appears in a client dashboard:
U.S. Patent No. 10,091,321 covers AiTRK's core technology for capturing, resolving, and attributing marketing interactions across channels and devices. The patent protects the methods by which AiTRK collects event-level data from multiple advertising sources, resolves those events to unified user identities without PII, and applies multi-touch attribution modeling to produce actionable conversion credit assignment.
The patent was granted by the United States Patent and Trademark Office and represents the intellectual property foundation of the Atrilyx platform. It distinguishes AiTRK from generic analytics tools and open-source tracking solutions by protecting a specific, proprietary approach to cross-channel data collection and identity resolution.
Additionally, AiTRK is officially certified by Google Ads as a click tracking solution — one of the few third-party trackers to hold this certification. Google's click tracking certification program evaluates third-party solutions for technical accuracy, data security, and compliance with Google's advertising policies. Certified trackers must demonstrate that they correctly capture click data from Google Ads campaigns without data loss, latency issues, or security vulnerabilities.
This certification ensures full compatibility with Google's advertising ecosystem, including Search, Display, Video, Shopping, and Performance Max campaigns. It also provides advertisers with confidence that AiTRK's click tracking data is accurate and auditable — a requirement for organizations operating under strict data governance frameworks.
AiTRK's capabilities span the full lifecycle of marketing data collection, from initial event capture through identity resolution and attribution. The following represents the core feature set deployed across all client accounts:
Captures conversions that occur after a user sees an ad impression but does not click. Over 4M programmatic VTCs tracked to date, revealing conversion paths that click-only tools cannot see.
Tracks user sessions seamlessly as they move between different domains using first-party cookies with CNAME support. No session breaks, no lost attribution context.
Connects user activity across mobile, desktop, and tablet using deterministic identity resolution methods — without collecting or storing personally identifiable information.
Ingests impression-level data from 20+ ad networks including Google Ads, Meta, The Trade Desk, DV360, Amazon DSP, LinkedIn, TikTok, and programmatic SSPs/DSPs.
Events are transmitted to Azure Databricks in real time with sub-second latency. Network campaign data refreshes 3 times daily to ensure dashboards reflect current performance (pixel tracking is real-time).
GDPR, CCPA, and HIPAA compliant. First-party cookie architecture, data minimization principles, consent management platform integration, and no PII collection.
Build behavioral audiences based on tracked interactions for remarketing campaigns. Generate suppression lists of existing customers to optimize ad spend efficiency.
Integrates with major consent management platforms to honor user opt-out preferences. Tracking behavior adapts based on consent status in real time.
AI Media Group (AIMG) is a marketing technology company founded by Sergio Alvarez. The company develops patented tracking and attribution solutions for digital advertisers, with a client base of 79 accounts managing over $389M in cumulative media spend.
AIMG's technology stack — AiTRK, Atrilyx, the Atrilyx Agent, and AiME — provides end-to-end campaign intelligence from data collection to AI-powered optimization. The stack is designed around a single principle: marketing decisions should be based on complete data, not partial signals. By capturing every interaction across every channel and resolving those interactions to individual user journeys, AIMG gives advertisers the information they need to allocate budgets with confidence.
The company serves clients across healthcare, financial services, e-commerce, education, legal, real estate, and B2B technology verticals. AIMG operates as both a technology provider and a managed services partner, offering hands-on campaign management powered by its proprietary technology for clients who need expert execution alongside advanced attribution data.
AIMG is headquartered in the United States and serves clients nationally. The company's engineering team maintains the AiTRK pixel, the Atrilyx platform, and the Azure Databricks data infrastructure that processes billions of marketing events annually.
BY THE NUMBERS
Based on cumulative data across 79 active client accounts, 2020–2026.
AiTRK is the foundation of the Atrilyx platform. Book a demo to see the full stack — from pixel to AI.